• Real Estate Professionals - Updating Your Database

    Real Estate Professionals - Updating Your Database,Brandy Brown

    Diversifying and updating your database on a consistent basis is a main component to growing your business. You should be updating your database no less than once per week. Make changes to the groups or pipelines you have and get a CRM that you will USE!! This is where your best money is spent. Having a CRM that you will use is going to make all the difference in the long run. Here are a few CRM/Database options that I recommend to my fellow brokers in  my local market and to the brokers in my office: Just starting out – use what your brokerage provides. You might be paying for it as part of your dues or fees anyway so you may as well take advantage of that. Make sure that you have the ability to export that database from the system though. Transaction Desk/PPAR – you already pay for these services. You have limited capability but it’s better than a sticky note. Been in the business a minute? Chime – CRM and website with a lot of capability. You have probably seen or heard of this one if you are a member of Lab Coat Agents or some brokerages around town. This is the website/CRM EXIT Realty Mountain View provides to all of our Brokers for free. Buffini Referral Maker – I used this up until this year when I switched everything into Chime because my Technology Engagement Leader showed me all of the cool features Chime does to track my Database the way Referral Maker Does. If you are an "I" personality you’ll love Referral Maker over the rest. Secretly I still love Referral Maker Very VERY much.  KVCore, Lionsdesk, Boomtown – you name it, it’s out there. So go get a Database if you aren’t already using one.   As always if you want to bounce ideas or you are looking for a brokerage home reach out brandy@exitrealtymtview.com or 719-373-9864

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  • Real Estate Professionals - Is Your Business Structured Correctly?

    Real Estate Professionals - Is Your Business Structured Correctly? ,Brandy Brown

    Do you have an LLC? Are you running your business like a business or does your Broker pay your compensation checks out directly to your name? So many real estate professionals do not have LLC's set up or S Corps or even think to run their business like a business because no one showed them how. Here's a little information on how to set up your LLC in the State of Colorado. In addition to this info you can also go to the Secretary of State Website for more.  Research and Choose a Name: Select a unique and distinguishable name for your LLC. Ensure that it complies with Colorado's naming requirements, which include using the terms "Limited Liability Company," "L.L.C.," or "LLC" in the name. You can check the availability of your chosen name on the Colorado Secretary of State's website. Be sure to check the Colorado Real Estate Manual for prohibited words in your real estate company name.  Prepare Articles of Organization: Complete the Articles of Organization form, which is available on the Colorado Secretary of State's website. Provide the necessary information, including the LLC's name, principal office address, registered agent information, and management structure. Pay the Filing Fee: The filing fee for the Articles of Organization must be paid online using a credit card, debit card, or a prepaid account. Accepted payment methods include Visa, MasterCard, American Express, and Discover. Submit the Form: File the completed Articles of Organization form electronically through the Colorado Secretary of State's website. Make sure to review the form for accuracy and completeness before submission. Create an Operating Agreement: Although not required by Colorado law, it is recommended to create an Operating Agreement for your LLC. This document outlines the ownership structure, management responsibilities, and operating procedures of the company. It is an internal document that helps establish clear guidelines for running the LLC. Obtain Necessary Permits and Licenses: Depending on the nature of your business, you may need to obtain additional permits or licenses at the local, state, or federal level. Research the specific requirements for your industry and comply with all necessary regulations. Maintain Compliance: Once your LLC is established, it is important to maintain compliance with Colorado state regulations. This includes filing periodic reports, paying any required taxes, and keeping accurate records of the company's activities. Please note that these instructions provide a general overview of the process and should not be considered legal advice. If you have specific legal or business-related questions, it is recommended to consult with an attorney or business advisor for personalized guidance. I have great recommendations for Attorneys that do this. For additional information and resources, you can visit the Colorado Secretary of State's website here: Secretary of State As always I am here for you to bounce ideas and collaborate with just reach out to me directly brandy@exitrealtymtview.com or call 719-373-9864  

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  • Real Estate Professionals - Lead Generation

    Real Estate Professionals - Lead Generation,Brandy Brown

    As a real estate professional lead generation is the life blood of your business. It is the single most lucrative activity that we as real estate business owners can do. How much time do you spend on lead generation? There are several ways in which you can lead generate. Everyone has a a get rich quick idea for your lead generation, everyone has thoughts and explores different ways to do daily lead generation activities. One of our best activities is reaching out to leads by email and staying top of mind. Here are some tips & tricks to crafting compelling emails that capture the attention and interest of your target audience.  1. Understand Your Audience: Before crafting your email, take the time to identify and define your target audience. Knowing their needs, pain points, and preferences will enable you to tailor your message effectively. 2. Create Valuable Content: To entice prospects to share their contact information, offer something valuable in return. Consider creating e-books, research reports, webinar sign-ups, or courses that address your audience's specific interests and provide them with valuable insights. 3. Keep Subject Lines Intriguing: The subject line is the first thing recipients see, so make it compelling and personalized. Avoid sounding overly salesy and focus on being friendly and engaging. Short subject lines of 6-10 words tend to have the highest open rates. 4. Design Engaging Emails: Ensure your emails are visually appealing and easy to read. Use colors, fonts, and formatting that are visually pleasing. Keep the email content concise, informative, and structured for easy scanning. 5. Call-to-Action: Every email should have a clear and compelling call-to-action (CTA) that prompts the recipient to take the desired action. Make it easy for them to respond by including prominent buttons or links. 6. Personalization: Whenever possible, personalize your emails by addressing recipients by their name. Personalization can significantly increase engagement and make your emails feel more relevant and tailored to the individual. 7. Test and Refine: Experiment with different email templates, subject lines, CTAs, and content to identify what resonates best with your audience. Continuously analyze and refine your approach based on open rates, click-through rates, and conversions. 8. Avoid Spam Triggers: Be mindful of spam filters by avoiding salesy language, excessive capitalization, and spam trigger words. Craft your emails to sound friendly, informative, and personalized.   If you have any questions or need some business cheering or accountability, reach out to me by email (brandy@exitrealtymtview.com) or by phone 719-373-9864.

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  • Real Estate Professionals - Not for the Faint Of Heart

    Real Estate Professionals - Not for the Faint Of Heart,Brandy Brown

    This business can be daunting and scary and leave you wondering if you're doing it right. It's no easy feat doing this job everyday even in the best of conditions. Add in shifting markets, political climate, increasing interest rates and the general ebs and flows that come with the housing industry and there you have it... get a real estate license they said, it will be easy they said. Have you had to shift your mindset? Your business building plans? Anything to make the market work in your favor and to keep your clients off the fence and in homes? Are you thinking about getting out of your current career and getting a license to practice real estate?  It's no secret, there is a low barrier to entry in most states and I'm proud to say my state has some of the more strict requirements, however with like 5000 of us in our local Realtor® Board I suppose it can't be that hard right? Wrong, Colorado in my opinion actually has one of the hardest exams to pass (although I only took exams in 2 states so maybe I just don't know what I'm talking about). I digress... People think being a real estate professional is all glitz, glam, expensive cars and private jets.. while it can be, that's not the average or normal broker. I mean if you hustle hard enough you can achieve that. With shows on TV like Million Dollar Listing to mentor you, what could possibly go wrong? Now don't think I don't love me some Josh Altman and Josh Flagg because I do, and I love some good TV Drama, but I can promise you, at least what I've seen in my lengthy time in the industry that is not normal everyday real estate transactions.  If you are new to the industry or thinking about getting into the industry, I would like to suggest RESEARCH. Do your research, figure out if being a solo agent or a member of a team works for you. Decide if you have what it takes to not be a W2 employee with a guaranteed income and decide if you have the guts to hear 100 NO's before someone says Yes to you. I'm not into sugar coating for you that you can do this. You can do it but you better be in it for the right reasons and not just a quick dollar.  I just wanted to share a quick reminder of what you should be doing on a daily basis to keep your businesses moving forward. Because sometimes we just need a little extra boost from someone else.  Daily Time Blocking/Task Management 9am - 11am: Prospecting - are you making phone calls, utilizing your sphere to leverage the people who already know, love, and trust you? Scouring social, my rule of thumb every day is to take 20 minutes prospecting there daily by Liking 10 posts of people I want as clients, DM 7 people from posts that they have making them personal, and Add 5 new people.  11:30am - 12pm: Check email return voicemail calls 1pm-2pm: Administrative Tasks - such as processing docs and confirming upcoming appointments, showings, open houses, meetings and update your database.  3:30pm - plan out your day for the next day. Update your task list and calendar.  Your schedule may be more in depth or less depending on if you are full time, part time, doing it a long time, or just getting started. The best schedule to make is the one that you will embrace and stick to.  If you need to bounce ideas or have any questions, I am an email  (brandy@exitrealtymtview.com) or phone call (719-373-9864) away.  

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